Jason Kulpa.

Founder & CEO of UE.co - Founder of The UE Foundation - Father

Winner of 2018 Jason Kulpa Scholarship Announced

Jason Kulpa, Founder and CEO of UE.co, is pleased to announce the inaugural winner of The Jason Kulpa Scholarship. This year’s scholarship winner is Cynthia Adams from El Cajon, California.

To qualify for the scholarship, applicants were asked to write a 500-word essay around the topic, “describe your entrepreneurial dream and why you would make a great future entrepreneur.” Adams won the scholarship after writing about her future intentions of opening a child development center for children of single mothers in economic crisis.

Adams, a working mother of a seven-year-old daughter, has decided to get her degree in early childhood development to pursue her entrepreneurial dream. Currently, Adams attends Cuyamaca Community College with plans to transfer to Point Loma Nazarene University in San Diego California to complete her degree.

“Students like Cynthia Adams who are attending college with the hopes of changing the world someday are the reason I founded The Jason Kulpa Scholarship,” said Jason Kulpa. “I wish her the best of luck with the rest of her collegiate career and look forward to seeing her impact in the San Diego community.”

The Jason Kulpa Scholarship began as a financial tool for young entrepreneurs to achieve their dreams when the average college education costs around $50,000.

“I am thankful to Mr. Kulpa for selecting me as the winner of this scholarship!” said Adams. “I am now one step closer to my goal of providing quality care and education to children in low-income areas.”

About Jason Kulpa:

Jason Kulpa is responsible for driving UE.co’s high-level vision, product road-map, strategic partnerships, and company culture. Prior to joining UE.co, Kulpa held executive-level operations roles at several high-growth tech companies in the Ad-tech Industry. Jason studied at Arizona State’s W.P Carey School of Business in Tempe Arizona and is an avid backcountry snowboarder.

Read the full story here: https://www.prnewswire.com/news-releases/ceo-of-ueco-jason-kulpa-announces-winner-of-the-jason-kulpa-scholarship-300665294.html

UE.co Winner of San Diego Business Journal’s Best Places to Work

As CEO and Founder of UE.co, I am pleased to announce UE.co has been named one of San Diego’s Best Places to Work by the San Diego Business Journal. This award was earned after a thorough analysis of the company’s benefits, leadership team, growth opportunities, product quality, culture and an anonymous survey sent to all employees. This award is added to a list of awards our company has won this year, including UE.co’s certification as a Great Place to Work.

“The San Diego’s Best Place to Work Program was designed to identify, recognize, and honor San Diego’s best employers. Among the strict requirements for participation in the awards program, companies must have a facility in San Diego and have been in business for at least one year. UE.co is headquartered in San Diego and was founded in 2008.

The UE.co team enjoys perks and benefits like volunteer opportunities, waived pet adoption fees, monthly cultural events, free downtown parking, and healthy breakfasts and lunches. The company is also extremely active in the San Diego community, volunteering for Special Olympics San Diego, Meals on Wheels, GiGi’s Playhouse, and more. Regarding career and skill development, employees have access to leadership development and continual training to help develop their careers within the organization.”

Read more here

Jason Kulpa Winner of SDBJ’s Most Admired CEO

UE.co, San Diego’s fastest growing software company, is home to CEO, Jason Kulpa, winner of “Most Admired CEO” by the San Diego Business Journal. This is Jason Kulpa’s second year as a finalist and first as an honoree for the “Most Admired CEO” award.  Kulpa is recognized for his outstanding leadership in the category of private companies.

“Being honored as the most admired CEO in San Diego by the San Diego Business Journal is a milestone for UE.” said Jason Kulpa, Founder and CEO of UE.co.  “This award is further accreditation of our hard work towards creating intrinsic value for all who come into contact with our brand.  I would like to thank the panel of judges for the astute honor of being considered and my team for winning.  The recognition is a reflection of their energy, and passion and I am very proud to accept on their behalf.”

Under Kulpa’s direction, Underground Elephant’s revenue has seen a dramatic increase of 3,000% since the company’s inception in 2008. Kulpa has created over fifty full-time jobs in the past two years, a boost to the San Diego economy. In 2011, he will inject another twenty-five million dollars of revenue and add another twenty positions. UE.co’s diversity is also equally impressive; women fill more than 55% of full-time jobs. In addition, Kulpa’s philanthropic contributions include The Special Olympics San Diego Region, The San Diego Humaine Society, Big Brothers and Big Sister’s organization, Born Free, Save an Elephant Foundation and the San Diego State Athletic Department.

UE has become one of the most sought-after companies to work for in San Diego, attracting top talent all over the world. Kulpa continues to drive the day-to-day operations and has set his sights on achieving the “Best Place to Work” in San Diego award and the “Fastest Growing Private Company” award.

The San Diego Business Journal’s Annual Most Admired Chief Executive Officer award recognizes dynamic business leaders and role models, selected for their achievements and contributions to San Diego companies. Kulpa received the award during the gala held on November 16, 2010 at the Mission Valley Doubletree Hotel in San Diego.

Jason Kulpa was selected by an independent panel of judges who considered multiple nominations for CEOs who consistently demonstrate excellent leadership of their companies, people, industries, and communities. An advisory board considered qualities including leadership, values, vision, company’s financial performance, commitment to quality and diversity, work environment, community contributions, innovation and overcoming adversity.

UE.co Certified as a Great Place to Work

UE.co has put an extensive focus on our company culture the past few months; implementing new core values, instilling a theme of transparency throughout the company, and focusing on maintaining healthy work-life balance for employees.

Recently, we had Great Place to Work conduct a thorough analysis of our company culture, which included an anonymous company-wide employee survey. I am proud to say that the results show over 94% of employees say this is a great place to work.

Check out the entire results of the analysis and read the whole story below:

“UE.co was certified as a great place to work today by the independent analysts at Great Place to Work®. UE.co earned this credential based on extensive ratings provided by its employees in anonymous surveys. A summary of these ratings can be found at http://reviews.greatplacetowork.com/ue-co.

“We are honored to receive this certification; it shows that our emphasis on company cultureand growth opportunities,” said Jason Kulpa, Chief Executive Officer at UE.co. “Our company’s foundation is built on a culture that values transparency, continuous improvement, and a lot of fun – key factors that continue to help us serve the needs of our customers.”

“We applaud UE.co for seeking certification and releasing its employees’ feedback,” said Kim Peters, Executive Vice President of Great Place to Work’s Certification Program. “These ratings measure its capacity to earn its own employees’ trust and create a great workplace – critical metrics that anyone considering working for or doing business with UE.co should take into account as an indicator of high performance.”

“According to our study, over 94 percent of UE.co employees say it is a great workplace,” says Sarah Lewis-Kulin, Vice President of Great Place to Work Certification & List Production. “A metric the entire company should be proud of.”

Read the full press release here: http://www.prweb.com/releases/2018/02/prweb15177864.htm

About Great Place to Work®

Great Place to Work® is the global authority on high-trust, high-performance workplace cultures. Through proprietary assessment tools, advisory services, and certification programs, including Best Workplaces lists and workplace reviews, Great Place to Work® provides the benchmarks, framework, and expertise needed to create, sustain, and recognize outstanding workplace cultures. In the United States, Great Place to Work® produces the annual Fortune “100 Best Companies to Work For®” list and a series of Great Place to Work® Best Workplaces lists including lists for Millennials, Women, Diversity, Small and Medium Companies and over a half dozen different industry lists.

Jason Kulpa Scholarship

College Students with the entrepreneurial spirit, this scholarship is for you.

The Jason Kulpa Scholarship, founded in 2017, was created to support graduating high school seniors and college students in their quest to make a positive impact in the world through entrepreneurial initiatives. One $1,000 scholarship will be awarded to an outstanding scholar and aspiring entrepreneur who submits a 500-word essay through the Jason Kulpa Scholarship website.

As a lifelong entrepreneur, scholarship founder Jason Kulpa is a two-time winner of the Most Admired CEO Award by the San Diego Business Journal and an Ernst and Young Entrepreneur of the Year semifinalist. He is also a member of the Young President’s Organization and the Young Entrepreneur Council.

“It’s important to provide financial support to young entrepreneurs seeking to improve our world through their entrepreneurial ideas. I encourage students to apply for the scholarship to help offset expenses incurred when starting a new business” said Jason.

Jason Kulpa is the driving force behind UE.co. He architects business, technology, and product roadmaps and manages high-level strategic partnerships. Jason brings 10 years of web traffic monetization experience, spanning multiple products and industry channels. His companies have been highlighted on the Inc. 5000 list of Fastest Growing Private Companies for four consecutive years.

Eligible Students: In order to qualify, students must be a high school senior looking to attend a university next fall or a full-time college student, maintain a GPA of 3.0+, and be a current US resident.

Requirements: Applicants must submit an essay with no more than 500 words to answer the following question: “Describe your entrepreneurial idea and why you would make a great future entrepreneur or business leader.”

Deadline: The application period will close on May 31st, 2018. The winner will be selected and contacted by June 30th, 2018. The winner will have two weeks to respond before a new winner is selected and contacted.

To apply please visit: http://jasonkulpascholarship.com/

Why I Chose to Start my Business in San Diego

Unlike most tech businesses that are either based in San Francisco or Silicon Valley, I decided to start UE.co in San Diego. After weighing the pros and cons of other cities, my team and I decided the atmosphere, business environment, and landscape in San Diego cannot be matched anywhere else.

On top of the great perks, the weather in the city is also idyllic and there are many top-rated universities in the area that are good places for sourcing talent. Underground Elephant continually looks for fresh talent from SDSU, USD, UCSD and other universities in the area.  This millennial workforce paired with the increasing number of San Diego startups have made the community a robust one.

The new UE.co headquarters in East Village is the best possible spot for the company since it aptly combines San Diego’s rich history along with the company’s quest for future innovation. Transferring into the new space has not only changed UE’s environment but also markedly increased the productivity of The Herd.

For example, our tech team has lessened their deployment cycles by 62% since the transfer. It also helps that we are seconds away from Petco Park as well as numerous restaurants, bars, and cafes that adds to the kind of working experience that UE’s millennial workforce is accustomed to.

San Diego is full of thriving companies that make the city a fulfilling place to do business in. To me, this is one of the aspects that make the business culture of the city a hard one to miss. As more and more startups appear in this city, the business conferences and events begin to follow. I look forward to partnering with San Diego Startup Week each year; a week-long conference displaying the rich talent that comes from startup founders in the area.

As San Diego continues to grow, so UE.co does too. I find myself happier and happier with the location each day.

Q&A with UE.co CEO- Jason Kulpa

Founder and CEO of UE.co, Jason Kulpa, shares about his life as CEO.


Question: Networking can be valuable but time-consuming. How do you decide which coffee meetings, dinners, phone calls, networking events, etc., are worth your time?

Jason Kulpa: “It’s rare that I take a phone call. I don’t have a desk phone, & rarely use my cell except for texting. I used to have a desk phone, but it only rang with solicitations. My favorite networking, however, is that with the people in the San Diego Community. I have met the most life-changing people by opening up the UE.co doors and hearing how we can help champion their mission. For example, I had Brian Richter, The Director of Special Olympics San Diego, come to the office. After hearing the way Brian and his team are impacting the lives of people with physical and cognitive disabilities and their families, I knew this partnership was worth investing time and resources.”

Question: What is the key to your success as CEO?

Jason Kulpa: “Pivot! For me, the key to success was to pivot fast and pivot often. It’s been the driving force behind my company’s development. However, being a smart businessperson means letting go of your ego and hesitations and embracing the unknown. My ability to pivot around uncertainty has helped me grow my business well up and over the million-dollar revenue mark.”

Question: With so many meetings, phone calls, etc., how do you stay organized as CEO?

Jason Kulpa: “Evernote Daily Prep! I use it a few times a day to keep organized. Prep is everything and the secret to life.  There was a reason you got homework as a kid, so why stop because you’re an adult. Take twenty minutes an evening to think about what you need to do the next day, log in Evernote, and you will be surprised how much it pays off.”

UE.co’s Winning Digital Strategy

UE.co’s winning digital strategy is all about their complete control of the user experience from beginning to end. In running a business, there are a lot of small things that need to be right to make sure that the whole is running capably. UE.co refines this system in order to remove the standard efficiencies that come with such processes.

Since big businesses don’t have a lot of time to manage the little details, UE takes this responsibility to make sure the entire process is reliable. Focus on results are highlighted while being able to retain the brand of their clients. This is possible because the customers can control their message even at a compact level. By making use of savvy software and transparent platforms, UE has no doubt veritably increased quality connections between consumers and businesses.

UE.co encounters a tremendous amount of data daily. The key to making such an extreme amount of data work is by having the user in mind. What the company does is find like-minded people that they can retarget. Not only will the audience find their ads more relevant but they’re also getting service and program recommendations that are in line with what they want. By learning how to handle such large quantities of data daily and implementing this digital strategy, UE.co employees are thriving in the tech industry

This provides an awesome experience for those who click on our ads and fill out our forms. In turn, they get a service that is something they can really pursue themselves. So far, the results have been stellar for the company and they currently have one of the best conversion rates in the market.

Communication Through Body Language- DO’s and DONT’s

When communicating with employees one can often find themselves caught in a place where they’re already thinking of a response before the person speaking has even finished their sentence. It can cause problems often times because it doesn’t allow time for one to truly understand the point that the employee is trying to get across. Communication, especially as a CEO, is vital.

By taking the time to listen to your employees without immediately responding you’ll be able to gain a greater understanding for what the root of the conversation is as opposed to offering a surface level solution that will only better the situation at hand momentarily.

Crossed arms, bad posture, and gluing your face to a computer screen: All signs that an individual is either on the defensive or uninterested in speaking to anyone surrounding them. Next time you are in the office and find yourself in any of these positions think about the type of body language you see in a person when you feel you can best open up a conversation.

Here are five simple ways to show those around you that you are in fact interested in what they have to say include the following:

Smile: It gives others the impression that you are in a social mood, and makes them feel easier when it comes time to approach you.

Be available: This is especially true for executives and managers. Spend less time with your face glued to your computer, or holding your phone in your hand. Things like these signal to your employees that you are unapproachable. 

Make Eye Contact: You might be in the middle of something really important if you are approached by one of your employees make sure that when they speak, you physically turn your body make eye contact with them. This shows your employees that you respect them and want to hear what they have to say.

Mirror: Whatever body language, emotional signals, or tone of voice the employee is making, try to reflect that communication style. It’s a way of showing that you are being understanding of the person’s concerns.

Be Positive: Having a positive attitude will attract people to you. Try making it clear to others that you are an all-inclusive person, and show them that their concerns matter to you.

Tech Career
Tech Career

How to Break into the Tech Industry Late in your Career

Changing industries when you have an established career strikes many people as an impossible feat. This sentiment may feel especially true for people wishing to break into the tech field.

Tech is a notoriously fast-paced industry, and non-tech professionals might worry that they are too old or too out of touch with technology to make the switch. The switch to the tech industry can feel extremely daunting, and you may find yourself making up reasons not to pursue your dream career in tech.  

However, where there’s will, there’s a way. It’s true that technology changes rapidly, but if you are determined to learn, no matter your age or skill set, you can make it happen.

Don’t be Intimidated by the Younger Generation

You may feel as though unless you’re a hoodie-wearing 20 something you don’t belong in tech. Despite popular culture reinforces the idea that the only people working in tech are young, male geniuses, people of all genders, ages and backgrounds have been successful in tech.

It’s true, however, that the tech industry does skew to a younger age demographic. Don’t be afraid to learn from people younger than you. Let go of any awkwardness or discomfort you have with the idea of a boss in their 20s or 30s and embrace the new adventure.

Start Connecting with Industry Professionals

Start making industry connections now. Attend seminars, join professional networking groups and reach out to anyone you know in the industry. Connections don’t need to be exclusively in person. Connect with others on online forums and websites.  

Make Tech a Hobby Before it’s a Job

As soon as you decide to pursue a career in tech, it may be tempting to quit your current gig. The truth is, though, that many of us need a paycheck to live. Before you quit your day job, start spending nights and weekends exploring the tech industry. Learn to program, attend seminars or do freelance work.

This will help you confirm that the tech field is the place for you and also make you marketable when you finally do take the full-time tech plunge.