Jason Kulpa.

Founder & CEO of UE.co - Founder of The UE Foundation - Father

Forbes Featured Article: Company Culture Is A Mirror -Here’s What Yours Should Reflect

Forbes Agency Council member, Jason Kulpa, is the author of recent Forbes article: “Company Culture is a Mirror– Here’s What Yours Should Reflect.”

Company culture has become something of a buzzword recently as leaders try to identify the components of an ideal working environment. Yet, when you attempt to describe what company culture is, you realize how difficult it is to define. How a company establishes a strong culture may vary across the business world, but one thing should always be true: Culture must always benefit both employees and the company.

So, what are its other components then? It isn’t just open-office layouts, unlimited work-from-home days or having a ping pong table in the lounge. Think of company culture as your brand — the culmination of your identity and your values. A company’s founders and leaders are primarily responsible for forging their culture, but it’s something that will eventually take on a life and personality of its own. Everything from the employees you hire, the design of your office, the standard of communication to the way you provide feedback are all factors that form your culture.

If you have a strong culture, it will be evident in the functionality of your company. Are high-caliber employees drawn to your company? Do they stay long before moving on to their next venture? Is the productivity of your team consistently improving your bottom line? These questions can be telling of the culture you’ve managed to build — a litmus test for what’s working and what’s not.

A recent report by Hired found that 45% of job seekers look at culture as the No. 1 deciding factor before accepting a job offer. And Harvard Business School professor emeritus, Howard H. Stevenson, says “Maintaining an effective culture is so important that it, in fact, trumps even strategy.”

Company culture is not only a reflection of your business, but it’s also a reflection of you as a leader. Executives who ignore the impact of workplace environment often lead with a heavy hand — the “my way or the highway” management approach we know has severe, irreversible consequences. At my company, setting the business up for success means first taking care of our employees. If they aren’t satisfied, the value they once saw in their work will no longer be sustainable — they’ll eventually lose interest in our mission, which means their work will suffer and, ultimately, so will our clients.

Jason Kulpa Leadership Scholarship Winner: University of San Diego Student

Jason Kulpa, Founder and CEO of UE.co, is pleased to announce the 2019 winner of The Jason Kulpa Leadership Scholarship. The scholarship is part of a series of scholarships founded by Jason Kulpa, at a time when the average college education costs around $50,000. Kulpa hopes his scholarship series will encourage other entrepreneurs to empower young students in the journey through tuition scholarships.

The Jason Kulpa Leadership Scholarship is designed to highlight a student who is influencing others in a positive way. This year’s winner is Sana Moezzi, a sophomore at The University of San Diego.

In her application essay, Moezzi describes her experience of battling Hodgkin’s Lymphoma Cancer, and how empowering those around her has shaped her into the leader she is today. She writes “In an effort to maintain a positive outlook in my treatment, I was determined to help those enduring similar circumstances. [Currently] I am creating change as a survivor in the world each and every day of my life by working closely with the Make-A-Wish Foundation and the American Cancer Society to empower and strengthen those currently fighting cancer.” Moezzi is nationally recognized by Make-A-Wish and University San Diego for her leadership.

“Sana truly resembles a great leader and could not be more deserving of this scholarship,” said Jason Kulpa. “I thank her for her optimism and all the work she does for Make-A-Wish and the San Diego Community.”

To see more of Jason Kulpa’s Scholarships, visit www.jasonkulpascholarship.com.
Read Press Release: http://www.digitaljournal.com/pr/4148189#ixzz5ezI42Irp

UE.co Named One of CIO’s Top 10 Martech Solution Providers of 2018

Read The Full Article Here: https://www.cioapplications.com/vendor/ueco-finding-highintent-customers-simplified-cid-2575-mid-140.html

UE.co is proud to be named one of CIO Applications’ Top 10 MarTech Solution Providers of 2018!

In the article, hear how our CTO, Keola Malone, has responded to industry changes and advancements

What are some of the trends that you expect to have an impact in the MarTech Solution arena this year and how is UE.co planning to leverage these trends and evolve?

One influential trend that is continuously gaining traction is the “platformization” of Martech. There now exists a rich, diverse ecosystem of cloud-based solutions that advertisers can use a la carte or en masse to assemble a custom solution right for them.  This presents challenges in that build vs buy, what to buy, and in what capacity to leverage third-party solutions has never been a more complex sea to navigate. For UE.co this depends on our internal budgets, expertise, and the overall vision for the software design.  The positives to this new reality come in form of speed to market, agility, and rapid development cycles to quickly build software that creates business value. We tend to leverage this situation by utilizing PaaS products heavily to assemble a Minimum Viable Product, but we design software in such a way that the dependencies are abstracted enough that they can later be replaced by more robust or proprietary alternatives.

 

In your interactions with CIOs of leading companies, what sense do you get of the challenges they face now in the MarTech Solution space and how is UE.co effectively addressing these issues?

Security is a critical concern for many CIOs/CTOs, especially in light of the recent Facebook and Equifax security breaches. Because we handle both our users’ and consumers’ information, we work with outside consultants and neutral third parties to help audit code, infrastructure, and processes to ensure we understand and mitigate risk. Another common obstacle in the financial and insurance spaces is that enterprise clients often have lengthy/complex development life cycles that involve many keyholders and bureaucracy. UE.co excels in this type of environment by leveraging cloud-based solutions to develop highly functional solutions that are able to connect disparate databases, integrate with legacy systems, and close the loop on business initiatives.  We recognize that many clients are not able to migrate their systems into the cloud, so we are able to custom build a solution that allows them all of the benefits without any of the heavy lifting.

Tips For Hiring Creative Professionals – Forbes featuring Jason Kulpa

Creative team members are truly the fuel for your product, advertising, sales, and even your company’s culture. However, hiring the wrong fit can be damaging to your company’s productivity, vision, and more. The Forbes Agency Council recently shared an article titled “Hiring a Creative Professional? Look For These 15 Essential Traits.

Jason Kulpa’s Advice: “When it comes to hiring, of course, look at an applicant’s portfolio and experience. However, since implementing the following question, we’ve seen a greater retention rate and better team dynamics. The question, “How would you smuggle an elephant up to the 20th floor of this building?” is silly, but it reveals both creative process and personality, and we are able to see if they will fit our team dynamics.”

What are traits you look for in creative applicants? Comment below!

Jason Kulpa Featured in a Forbes Expert Panel

Forbes Agency Council, an invitation-only organization for executives in successful agencies, has included advice from UE.co CEO, Jason Kulpa, in the article “How To Create A Company Culture That Attracts Both New Employees and Clients.”

Below is an excerpt from the article:

“Company culture is a critical part of any business. An attractive culture can speak volumes about your company to prospective employees and customers alike. There is a reason why companies featured on “Best Places to Work” lists often have so much success. As business leaders, it is important to recognize the power of company culture and make the most of the opportunity.

But creating a top-notch company culture can be tricky, especially for those just starting out. How should a company highlight its culture? How can company culture be marketed to attract new employees and customers?

Let Your City Know You’re The Best

“A stellar company culture — one that you continuously work hard to cultivate and maintain — can be your best recruitment tool. We have highlighted our perks, culture events and award-winning office design by entering “Best Place to Work” competitions within our city and even nationally. The PR from winning and even finalist statuses have drawn the eyes of our best job candidates.” — Jason Kulpa, UE.co

Winner of Jason Kulpa Scholarship From Oregon State University

Jason Kulpa, Founder, and CEO of UE.co, is pleased to announce the winner of The Jason Kulpa Digital Scholarship. This year’s winner is Lucas Garvey, a student at Oregon State University.

To qualify for the scholarship applicants were asked to write a 500-word essay on the topic, “How can the world benefit from the growth and expansion of digital and social media?” Garvey’s entry spoke the to the importance of digital media in a time of emergency: “One of the best ways digital media has been used is to raise awareness and support for victims of crisis. For example, during Oregon’s many wildfires last year, digital media was able to raise money for those who lost their homes and thank those who risked their lives to put them out.”

Garvey, beginning his Freshman Year at Oregon State University, credits his family for inspiring him to continue to utilize digital media to help others. He attends Oregon State University with the intent of earning a Bachelor’s Degree in Engineering.

The Jason Kulpa Scholarships began as financial tools for young entrepreneurs to achieve their dreams at a time when the average college education costs around $50,000. Kulpa hopes his scholarship series will encourage other entrepreneurs to empower young students in the journey through tuition scholarships.

“Lucas Garvey has a bright future and clearly cares about those around him,” said Jason Kulpa. “I wish him the best of luck with the rest of his collegiate career at Oregon State and look forward to seeing his impact both digitally and through his work in his community.”

To see more of Jason Kulpa’s Scholarships, visit www.jasonkulpascholarship.com.

See original scholarship PR here: https://www.newswire.com/news/oregon-state-university-student-wins-jason-kulpa-digital-scholarship-20639569 

Feature in San Diego Patch, “The 2018 Web Market”

Today, online marketing has become the most inexpensive way for advertisers to reach their respective target audiences. That said, the current market is the product of several key shifts in marketing tactics, audience expectations and demands, and the rise of newer mediums such as special content and social media platforms.

Here is a quick look at the current internet market as told by Jason Kulpa, guest author of San Diego Patch.

Outbound fading
To fully understand the current infrastructure of online advertising, it is key to recognize one important notion about almost all target audiences: the vast majority of them have become increasingly annoyed by outbound ads, or ads that seek out and attempt to sell themselves to potential customers in a one-way manner (e.g., cold calling, pop-up ads on web pages, banner ads, etc.). These methods are almost always dismissed as invasive in today’s online landscape, as they are commonly assumed to provide little benefit outside of solicitation alone; this has put the web-based outbound market on the threshold of obsolescence. After all, the general consensus is simple: if one is to have his or her web surfing interrupted or obstructed by an ad, that ad will need to have some type of added value to have any chance at real consideration.

An inbound market
As a result of the aforementioned, the internet market has shifted towards inbound tactics rooted in customer value; in other words, marketers have put a stronger emphasis on ads that educate and/or entertain their target audiences in addition to selling a product or service. These ads are usually interactive in some manner and are organically rooted in social media, search engines, and online referrals to appear less invasive and more informative. In some ways, this change reflects a steeper set of demands and expectations from the average target audience — now, audiences have been conditioned, by web surfing, to move much faster, accepting and dismissing content at a much quicker rate than before. To keep pace with this sometimes breakneck pace, ads must innovate to stick out and command longer bouts of attention.

About the author

Jason Kulpa is a San Diego, California-based entrepreneur, marketing expert, and philanthropist. He is also the founder of UE.co, a leading marketing and sales platform originally launched in 2008. Jason’s years of experience have shaped him into a respected leader and innovator — both in his field of expertise and in his community. He was named “Most Admired CEO” by the San Diego Business Journal in 2014.

To learn more about Jason Kulpa, click here.

Originally Published on San Diego Patch.

UE.co Named a Finalist for Best SaaS Product for Sales / Marketing

My company, UE.co, was honored by being named a finalist of The 2018 SaaS Awards Program. The following is the original press release with a link to the full list of finalists:

[San Diego] – 2 August 2018 – UE.co’s “UE.co Platform” is a finalist in the 2018 SaaS Awards Program in the category “Best SaaS Product for Sales / Marketing.” Hosting awards for excellence and innovation in The SaaS industry, the Software-as-a-Service Awards program accepts entries worldwide, including the US, Canada, Australia, UK and EMEA. The SaaS Awards program is now in its third year of recognizing and celebrating innovation in software.

UE.co’s SaaS Product, “The UE.co Platform,” is used by Enterprise-Level Corporations to gain granular insight on their marketing spend and lead performance. Using AI driven data, the UE.co Platform captures valuable, long-term customers by analyzing closed loop conversion data, prospect identification tools, and real-time price modeling.

Jason Kulpa, Founder and CEO of UE.co, said: “For UE.co to be a finalist in The Best SaaS Product for Sales / Marketing speaks to our innovation and success in the global marketplace for SaaS-based solutions. We look forward to continually advancing The UE.co Platform in the coming years.”

SaaS Awards and Cloud Awards organizer Larry Johnson said: “All entrants demonstrated a considerable commitment to innovation in software solutions, and the finalist status itself is a huge achievement. With such a concentrated level of success in the shortlist, our judges have a significant task ahead of them to arrive at our final award winners.”

Final SaaS Awards winners will be announced on Tuesday, August 28th 2018 and the program will return in Spring 2019. Over 300 organizations entered, with international entries coming from North America, Canada, Australia, UK, Europe and the Middle East. To view the full shortlist, please visit: https://www.cloud-awards.com/2018-saas-shortlist/

View the original Press Release: https://www.prnewswire.com/news-releases/the-ueco-platform-named-a-finalist-for-2018-saas-awards-300691514.html

Winner of 2018 Jason Kulpa Scholarship Announced

Jason Kulpa, Founder and CEO of UE.co, is pleased to announce the inaugural winner of The Jason Kulpa Scholarship. This year’s scholarship winner is Cynthia Adams from El Cajon, California.

To qualify for the scholarship, applicants were asked to write a 500-word essay around the topic, “describe your entrepreneurial dream and why you would make a great future entrepreneur.” Adams won the scholarship after writing about her future intentions of opening a child development center for children of single mothers in economic crisis.

Adams, a working mother of a seven-year-old daughter, has decided to get her degree in early childhood development to pursue her entrepreneurial dream. Currently, Adams attends Cuyamaca Community College with plans to transfer to Point Loma Nazarene University in San Diego California to complete her degree.

“Students like Cynthia Adams who are attending college with the hopes of changing the world someday are the reason I founded The Jason Kulpa Scholarship,” said Jason Kulpa. “I wish her the best of luck with the rest of her collegiate career and look forward to seeing her impact in the San Diego community.”

The Jason Kulpa Scholarship began as a financial tool for young entrepreneurs to achieve their dreams when the average college education costs around $50,000.

“I am thankful to Mr. Kulpa for selecting me as the winner of this scholarship!” said Adams. “I am now one step closer to my goal of providing quality care and education to children in low-income areas.”

About Jason Kulpa:

Jason Kulpa is responsible for driving UE.co’s high-level vision, product road-map, strategic partnerships, and company culture. Prior to joining UE.co, Kulpa held executive-level operations roles at several high-growth tech companies in the Ad-tech Industry. Jason studied at Arizona State’s W.P Carey School of Business in Tempe Arizona and is an avid backcountry snowboarder.

Read the full story here: https://www.prnewswire.com/news-releases/ceo-of-ueco-jason-kulpa-announces-winner-of-the-jason-kulpa-scholarship-300665294.html

UE.co Winner of San Diego Business Journal’s Best Places to Work

As CEO and Founder of UE.co, I am pleased to announce UE.co has been named one of San Diego’s Best Places to Work by the San Diego Business Journal. This award was earned after a thorough analysis of the company’s benefits, leadership team, growth opportunities, product quality, culture and an anonymous survey sent to all employees. This award is added to a list of awards our company has won this year, including UE.co’s certification as a Great Place to Work.

“The San Diego’s Best Place to Work Program was designed to identify, recognize, and honor San Diego’s best employers. Among the strict requirements for participation in the awards program, companies must have a facility in San Diego and have been in business for at least one year. UE.co is headquartered in San Diego and was founded in 2008.

The UE.co team enjoys perks and benefits like volunteer opportunities, waived pet adoption fees, monthly cultural events, free downtown parking, and healthy breakfasts and lunches. The company is also extremely active in the San Diego community, volunteering for Special Olympics San Diego, Meals on Wheels, GiGi’s Playhouse, and more. Regarding career and skill development, employees have access to leadership development and continual training to help develop their careers within the organization.”

Read more here