Jason Kulpa.

Founder & CEO of UE.co - Founder of The UE Foundation - Father

Jason Kulpa Winner of SDBJ’s Most Admired CEO

UE.co, San Diego’s fastest growing software company, is home to CEO, Jason Kulpa, winner of “Most Admired CEO” by the San Diego Business Journal. This is Jason Kulpa’s second year as a finalist and first as an honoree for the “Most Admired CEO” award.  Kulpa is recognized for his outstanding leadership in the category of private companies.

“Being honored as the most admired CEO in San Diego by the San Diego Business Journal is a milestone for UE.” said Jason Kulpa, Founder and CEO of UE.co.  “This award is further accreditation of our hard work towards creating intrinsic value for all who come into contact with our brand.  I would like to thank the panel of judges for the astute honor of being considered and my team for winning.  The recognition is a reflection of their energy, and passion and I am very proud to accept on their behalf.”

Under Kulpa’s direction, Underground Elephant’s revenue has seen a dramatic increase of 3,000% since the company’s inception in 2008. Kulpa has created over fifty full-time jobs in the past two years, a boost to the San Diego economy. In 2011, he will inject another twenty-five million dollars of revenue and add another twenty positions. UE.co’s diversity is also equally impressive; women fill more than 55% of full-time jobs. In addition, Kulpa’s philanthropic contributions include The Special Olympics San Diego Region, The San Diego Humaine Society, Big Brothers and Big Sister’s organization, Born Free, Save an Elephant Foundation and the San Diego State Athletic Department.

UE has become one of the most sought-after companies to work for in San Diego, attracting top talent all over the world. Kulpa continues to drive the day-to-day operations and has set his sights on achieving the “Best Place to Work” in San Diego award and the “Fastest Growing Private Company” award.

The San Diego Business Journal’s Annual Most Admired Chief Executive Officer award recognizes dynamic business leaders and role models, selected for their achievements and contributions to San Diego companies. Kulpa received the award during the gala held on November 16, 2010 at the Mission Valley Doubletree Hotel in San Diego.

Jason Kulpa was selected by an independent panel of judges who considered multiple nominations for CEOs who consistently demonstrate excellent leadership of their companies, people, industries, and communities. An advisory board considered qualities including leadership, values, vision, company’s financial performance, commitment to quality and diversity, work environment, community contributions, innovation and overcoming adversity.

UE.co Certified as a Great Place to Work

UE.co has put an extensive focus on our company culture the past few months; implementing new core values, instilling a theme of transparency throughout the company, and focusing on maintaining healthy work-life balance for employees.

Recently, we had Great Place to Work conduct a thorough analysis of our company culture, which included an anonymous company-wide employee survey. I am proud to say that the results show over 94% of employees say this is a great place to work.

Check out the entire results of the analysis and read the whole story below:

“UE.co was certified as a great place to work today by the independent analysts at Great Place to Work®. UE.co earned this credential based on extensive ratings provided by its employees in anonymous surveys. A summary of these ratings can be found at http://reviews.greatplacetowork.com/ue-co.

“We are honored to receive this certification; it shows that our emphasis on company cultureand growth opportunities,” said Jason Kulpa, Chief Executive Officer at UE.co. “Our company’s foundation is built on a culture that values transparency, continuous improvement, and a lot of fun – key factors that continue to help us serve the needs of our customers.”

“We applaud UE.co for seeking certification and releasing its employees’ feedback,” said Kim Peters, Executive Vice President of Great Place to Work’s Certification Program. “These ratings measure its capacity to earn its own employees’ trust and create a great workplace – critical metrics that anyone considering working for or doing business with UE.co should take into account as an indicator of high performance.”

“According to our study, over 94 percent of UE.co employees say it is a great workplace,” says Sarah Lewis-Kulin, Vice President of Great Place to Work Certification & List Production. “A metric the entire company should be proud of.”

Read the full press release here: http://www.prweb.com/releases/2018/02/prweb15177864.htm

About Great Place to Work®

Great Place to Work® is the global authority on high-trust, high-performance workplace cultures. Through proprietary assessment tools, advisory services, and certification programs, including Best Workplaces lists and workplace reviews, Great Place to Work® provides the benchmarks, framework, and expertise needed to create, sustain, and recognize outstanding workplace cultures. In the United States, Great Place to Work® produces the annual Fortune “100 Best Companies to Work For®” list and a series of Great Place to Work® Best Workplaces lists including lists for Millennials, Women, Diversity, Small and Medium Companies and over a half dozen different industry lists.

Jason Kulpa Scholarship

College Students with the entrepreneurial spirit, this scholarship is for you.

The Jason Kulpa Scholarship, founded in 2017, was created to support graduating high school seniors and college students in their quest to make a positive impact in the world through entrepreneurial initiatives. One $1,000 scholarship will be awarded to an outstanding scholar and aspiring entrepreneur who submits a 500-word essay through the Jason Kulpa Scholarship website.

As a lifelong entrepreneur, scholarship founder Jason Kulpa is a two-time winner of the Most Admired CEO Award by the San Diego Business Journal and an Ernst and Young Entrepreneur of the Year semifinalist. He is also a member of the Young President’s Organization and the Young Entrepreneur Council.

“It’s important to provide financial support to young entrepreneurs seeking to improve our world through their entrepreneurial ideas. I encourage students to apply for the scholarship to help offset expenses incurred when starting a new business” said Jason.

Jason Kulpa is the driving force behind UE.co. He architects business, technology, and product roadmaps and manages high-level strategic partnerships. Jason brings 10 years of web traffic monetization experience, spanning multiple products and industry channels. His companies have been highlighted on the Inc. 5000 list of Fastest Growing Private Companies for four consecutive years.

Eligible Students: In order to qualify, students must be a high school senior looking to attend a university next fall or a full-time college student, maintain a GPA of 3.0+, and be a current US resident.

Requirements: Applicants must submit an essay with no more than 500 words to answer the following question: “Describe your entrepreneurial idea and why you would make a great future entrepreneur or business leader.”

Deadline: The application period will close on May 31st, 2018. The winner will be selected and contacted by June 30th, 2018. The winner will have two weeks to respond before a new winner is selected and contacted.

To apply please visit: http://jasonkulpascholarship.com/

Why I Chose to Start my Business in San Diego

Unlike most tech businesses that are either based in San Francisco or Silicon Valley, I decided to start UE.co in San Diego. After weighing the pros and cons of other cities, my team and I decided the atmosphere, business environment, and landscape in San Diego cannot be matched anywhere else.

On top of the great perks, the weather in the city is also idyllic and there are many top-rated universities in the area that are good places for sourcing talent. Underground Elephant continually looks for fresh talent from SDSU, USD, UCSD and other universities in the area.  This millennial workforce paired with the increasing number of San Diego startups have made the community a robust one.

The new UE.co headquarters in East Village is the best possible spot for the company since it aptly combines San Diego’s rich history along with the company’s quest for future innovation. Transferring into the new space has not only changed UE’s environment but also markedly increased the productivity of The Herd.

For example, our tech team has lessened their deployment cycles by 62% since the transfer. It also helps that we are seconds away from Petco Park as well as numerous restaurants, bars, and cafes that adds to the kind of working experience that UE’s millennial workforce is accustomed to.

San Diego is full of thriving companies that make the city a fulfilling place to do business in. To me, this is one of the aspects that make the business culture of the city a hard one to miss. As more and more startups appear in this city, the business conferences and events begin to follow. I look forward to partnering with San Diego Startup Week each year; a week-long conference displaying the rich talent that comes from startup founders in the area.

As San Diego continues to grow, so UE.co does too. I find myself happier and happier with the location each day.

Q&A with UE.co CEO- Jason Kulpa

Founder and CEO of UE.co, Jason Kulpa, shares about his life as CEO.

Question: Networking can be valuable but time-consuming. How do you decide which coffee meetings, dinners, phone calls, networking events, etc., are worth your time?

Jason Kulpa: “I don’t.”

“I don’t do dinner meetings unless clients are visiting from out of town. I don’t do coffee meetings.  I don’t have a desk phone, & rarely use my cell except for texting. I used to have a desk phone, but it only rang with solicitations. I am relentless about being a slave to only one master; and that means being in the moment all the time about the company you are running.  You must live it.”

Question: What is the key to your success as CEO?

Jason: “Pivot! For me, the key to success was to pivot fast and pivot often. It’s been the driving force behind my company’s development. However, being a smart businessperson means letting go of your ego and hesitations and embracing the unknown. My ability to pivot around uncertainty has helped me grow my business well up and over the million-dollar revenue mark.”

Question: With so many meetings, phone calls, etc., how do you stay organized as CEO?

Jason: “Evernote Daily Prep! I use it a few times a day to keep organized. Prep is everything, and the secret to life.  There was a reason you got homework as a kid, so why stop because you’re an adult. Take twenty minutes an evening to think about what you need to do the next day, log in Evernote, and you will be surprised how much it pays off.”

UE.co’s Winning Digital Strategy

UE.co’s winning digital strategy is all about their complete control of the user experience from beginning to end. In running a business, there are a lot of small things that need to be right to make sure that the whole is running capably. UE.co refines this system in order to remove the standard efficiencies that come with such processes.

Since big businesses don’t have a lot of time to manage the little details, UE takes this responsibility to make sure the entire process is reliable. Focus on results are highlighted while being able to retain the brand of their clients. This is possible because the customers can control their message even at a compact level. By making use of savvy software and transparent platforms, UE has no doubt veritably increased quality connections between consumers and businesses.

UE.co encounters a tremendous amount of data daily. The key to making such an extreme amount of data work is by having the user in mind. What the company does is find like-minded people that they can retarget. Not only will the audience find their ads more relevant but they’re also getting service and program recommendations that are in line with what they want. By learning how to handle such large quantities of data daily and implementing this digital strategy, UE.co employees are thriving in the tech industry

This provides an awesome experience for those who click on our ads and fill out our forms. In turn, they get a service that is something they can really pursue themselves. So far, the results have been stellar for the company and they currently have one of the best conversion rates in the market.

Communication Through Body Language- DO’s and DONT’s

When communicating with employees one can often find themselves caught in a place where they’re already thinking of a response before the person speaking has even finished their sentence. It can cause problems often times because it doesn’t allow time for one to truly understand the point that the employee is trying to get across. Communication, especially as a CEO, is vital.

By taking the time to listen to your employees without immediately responding you’ll be able to gain a greater understanding for what the root of the conversation is as opposed to offering a surface level solution that will only better the situation at hand momentarily.

Crossed arms, bad posture, and gluing your face to a computer screen: All signs that an individual is either on the defensive or uninterested in speaking to anyone surrounding them. Next time you are in the office and find yourself in any of these positions think about the type of body language you see in a person when you feel you can best open up a conversation.

Here are five simple ways to show those around you that you are in fact interested in what they have to say include the following:

Smile: It gives others the impression that you are in a social mood, and makes them feel easier when it comes time to approach you.

Be available: This is especially true for executives and managers. Spend less time with your face glued to your computer, or holding your phone in your hand. Things like these signal to your employees that you are unapproachable. 

Make Eye Contact: You might be in the middle of something really important if you are approached by one of your employees make sure that when they speak, you physically turn your body make eye contact with them. This shows your employees that you respect them and want to hear what they have to say.

Mirror: Whatever body language, emotional signals, or tone of voice the employee is making, try to reflect that communication style. It’s a way of showing that you are being understanding of the person’s concerns.

Be Positive: Having a positive attitude will attract people to you. Try making it clear to others that you are an all-inclusive person, and show them that their concerns matter to you.

Tech Career
Tech Career

How to Break into the Tech Industry Late in your Career

Changing industries when you have an established career strikes many people as an impossible feat. This sentiment may feel especially true for people wishing to break into the tech field.

Tech is a notoriously fast-paced industry, and non-tech professionals might worry that they are too old or too out of touch with technology to make the switch. The switch to the tech industry can feel extremely daunting, and you may find yourself making up reasons not to pursue your dream career in tech.  

However, where there’s will, there’s a way. It’s true that technology changes rapidly, but if you are determined to learn, no matter your age or skill set, you can make it happen.

Don’t be Intimidated by the Younger Generation

You may feel as though unless you’re a hoodie-wearing 20 something you don’t belong in tech. Despite popular culture reinforces the idea that the only people working in tech are young, male geniuses, people of all genders, ages and backgrounds have been successful in tech.

It’s true, however, that the tech industry does skew to a younger age demographic. Don’t be afraid to learn from people younger than you. Let go of any awkwardness or discomfort you have with the idea of a boss in their 20s or 30s and embrace the new adventure.

Start Connecting with Industry Professionals

Start making industry connections now. Attend seminars, join professional networking groups and reach out to anyone you know in the industry. Connections don’t need to be exclusively in person. Connect with others on online forums and websites.  

Make Tech a Hobby Before it’s a Job

As soon as you decide to pursue a career in tech, it may be tempting to quit your current gig. The truth is, though, that many of us need a paycheck to live. Before you quit your day job, start spending nights and weekends exploring the tech industry. Learn to program, attend seminars or do freelance work.

This will help you confirm that the tech field is the place for you and also make you marketable when you finally do take the full-time tech plunge.

UE.co’s Roadmap to Success

UE.co’s Stellar Culture

UE.co’s CEO Jason Kupla believes goals, checklists, and roadmaps are key to a successful startup. But, the key for other businesses to reach the same long-term progress that the company is enjoying now is to find the distinctive working culture that would fit right for them. Have a working atmosphere that appropriately matches the company goals and direction. This, in essence, is what will drive a business to greater heights. Combined with a viable and productive framework that is backed up by a well-built plan, it’s easy to why UE lasted as it did. More than that, Kupla credits the knowledge and experience of everyone working at the company as the one vital element in his strategic vision in driving the company toward success. That’s why he believes in investing in their employees and in supporting the San Diego community.

How Jason Kulpa of UE.co Ensured Company Survival Through Changing Times

We all know that startup life can be incredibly unforgiving. One moment you’re reaping all the rewards and just as quickly, your business can be down in the gutter all in a matter of months or even weeks. This is why it’s a breath of fresh air to see UE.co go beyond the usual startup lifespan. Heading into year nine of business, UE.co has been recognized by Inc 5000 and other awards for its growth. 


Entrepreneurship- An Interview with Jason Kulpa

An interview with Jason Kulpa, CEO of UE.co about entrepreneurship.

What is life as an entrepreneur like?

JK: “As an entrepreneur, you have much more freedom to create a culture that is indicative of your location, employees, and company. This is my favorite part of the job. If I had to transition to a corporate culture, I would need to bring our company’s “Forum Team” idea with me. This program breaks up the company into cross-departmental teams which then compete in fun cultural events throughout the year for points. The teams not only encourage employees to work together across departments, but the events can help serve the community as well.”

What’s one mistake entrepreneurs can easily make when hiring their first employees?

JK: “When beginning the hiring process, it’s easy to get caught up in a candidate’s on-paper experience. However, it’s important to remember other attributes that make a successful employee, too. Ensuring the candidate is a good culture fit for your company is almost equally as important, so make sure to also look at their working style, personality, and collaboration skills. Try incorporating riddles, or obscure questions that relate to the thinking process in interviews. How someone handles a riddle can be a good indication of their work style.”