Forbes Agency Council, an invitation-only organization for executives in successful agencies, has included advice from UE.co CEO, Jason Kulpa, in the article “How To Create A Company Culture That Attracts Both New Employees and Clients.”
Below is an excerpt from the article:
“Company culture is a critical part of any business. An attractive culture can speak volumes about your company to prospective employees and customers alike. There is a reason why companies featured on “Best Places to Work” lists often have so much success. As business leaders, it is important to recognize the power of company culture and make the most of the opportunity.
But creating a top-notch company culture can be tricky, especially for those just starting out. How should a company highlight its culture? How can company culture be marketed to attract new employees and customers?
Let Your City Know You’re The Best
“A stellar company culture — one that you continuously work hard to cultivate and maintain — can be your best recruitment tool. We have highlighted our perks, culture events and award-winning office design by entering “Best Place to Work” competitions within our city and even nationally. The PR from winning and even finalist statuses have drawn the eyes of our best job candidates.” — Jason Kulpa, UE.co”