Jason Kulpa.

Founder & CEO of UE.co - Founder of The UE Foundation - Father

Q&A with UE.co CEO- Jason Kulpa

Founder and CEO of UE.co, Jason Kulpa, shares about his life as CEO.

Question: Networking can be valuable but time-consuming. How do you decide which coffee meetings, dinners, phone calls, networking events, etc., are worth your time?

Jason Kulpa: “It’s rare that I take a phone call. I don’t have a desk phone, & rarely use my cell except for texting. I used to have a desk phone, but it only rang with solicitations. My favorite networking, however, is that with the people in the San Diego Community. I have met the most life-changing people by opening up the UE.co doors and hearing how we can help champion their mission. For example, I had Brian Richter, The Director of Special Olympics San Diego, come to the office. After hearing the way Brian and his team are impacting the lives of people with physical and cognitive disabilities and their families, I knew this partnership was worth investing time and resources.”

Question: What is the key to your success as CEO?

Jason Kulpa: “Pivot! For me, the key to success was to pivot fast and pivot often. It’s been the driving force behind my company’s development. However, being a smart businessperson means letting go of your ego and hesitations and embracing the unknown. My ability to pivot around uncertainty has helped me grow my business well up and over the million-dollar revenue mark.”

Question: With so many meetings, phone calls, etc., how do you stay organized as CEO?

Jason Kulpa: “Evernote Daily Prep! I use it a few times a day to keep organized. Prep is everything and the secret to life.  There was a reason you got homework as a kid, so why stop because you’re an adult. Take twenty minutes an evening to think about what you need to do the next day, log in Evernote, and you will be surprised how much it pays off.”

UE.co’s Winning Digital Strategy

UE.co’s winning digital strategy is all about their complete control of the user experience from beginning to end. In running a business, there are a lot of small things that need to be right to make sure that the whole is running capably. UE.co refines this system in order to remove the standard efficiencies that come with such processes.

Since big businesses don’t have a lot of time to manage the little details, UE takes this responsibility to make sure the entire process is reliable. Focus on results are highlighted while being able to retain the brand of their clients. This is possible because the customers can control their message even at a compact level. By making use of savvy software and transparent platforms, UE has no doubt veritably increased quality connections between consumers and businesses.

UE.co encounters a tremendous amount of data daily. The key to making such an extreme amount of data work is by having the user in mind. What the company does is find like-minded people that they can retarget. Not only will the audience find their ads more relevant but they’re also getting service and program recommendations that are in line with what they want. By learning how to handle such large quantities of data daily and implementing this digital strategy, UE.co employees are thriving in the tech industry

This provides an awesome experience for those who click on our ads and fill out our forms. In turn, they get a service that is something they can really pursue themselves. So far, the results have been stellar for the company and they currently have one of the best conversion rates in the market.

Communication Through Body Language- DO’s and DONT’s

When communicating with employees one can often find themselves caught in a place where they’re already thinking of a response before the person speaking has even finished their sentence. It can cause problems often times because it doesn’t allow time for one to truly understand the point that the employee is trying to get across. Communication, especially as a CEO, is vital.

By taking the time to listen to your employees without immediately responding you’ll be able to gain a greater understanding for what the root of the conversation is as opposed to offering a surface level solution that will only better the situation at hand momentarily.

Crossed arms, bad posture, and gluing your face to a computer screen: All signs that an individual is either on the defensive or uninterested in speaking to anyone surrounding them. Next time you are in the office and find yourself in any of these positions think about the type of body language you see in a person when you feel you can best open up a conversation.

Here are five simple ways to show those around you that you are in fact interested in what they have to say include the following:

Smile: It gives others the impression that you are in a social mood, and makes them feel easier when it comes time to approach you.

Be available: This is especially true for executives and managers. Spend less time with your face glued to your computer, or holding your phone in your hand. Things like these signal to your employees that you are unapproachable. 

Make Eye Contact: You might be in the middle of something really important if you are approached by one of your employees make sure that when they speak, you physically turn your body make eye contact with them. This shows your employees that you respect them and want to hear what they have to say.

Mirror: Whatever body language, emotional signals, or tone of voice the employee is making, try to reflect that communication style. It’s a way of showing that you are being understanding of the person’s concerns.

Be Positive: Having a positive attitude will attract people to you. Try making it clear to others that you are an all-inclusive person, and show them that their concerns matter to you.

Tech Career
Tech Career

How to Break into the Tech Industry Late in your Career

Changing industries when you have an established career strikes many people as an impossible feat. This sentiment may feel especially true for people wishing to break into the tech field.

Tech is a notoriously fast-paced industry, and non-tech professionals might worry that they are too old or too out of touch with technology to make the switch. The switch to the tech industry can feel extremely daunting, and you may find yourself making up reasons not to pursue your dream career in tech.  

However, where there’s will, there’s a way. It’s true that technology changes rapidly, but if you are determined to learn, no matter your age or skill set, you can make it happen.

Don’t be Intimidated by the Younger Generation

You may feel as though unless you’re a hoodie-wearing 20 something you don’t belong in tech. Despite popular culture reinforces the idea that the only people working in tech are young, male geniuses, people of all genders, ages and backgrounds have been successful in tech.

It’s true, however, that the tech industry does skew to a younger age demographic. Don’t be afraid to learn from people younger than you. Let go of any awkwardness or discomfort you have with the idea of a boss in their 20s or 30s and embrace the new adventure.

Start Connecting with Industry Professionals

Start making industry connections now. Attend seminars, join professional networking groups and reach out to anyone you know in the industry. Connections don’t need to be exclusively in person. Connect with others on online forums and websites.  

Make Tech a Hobby Before it’s a Job

As soon as you decide to pursue a career in tech, it may be tempting to quit your current gig. The truth is, though, that many of us need a paycheck to live. Before you quit your day job, start spending nights and weekends exploring the tech industry. Learn to program, attend seminars or do freelance work.

This will help you confirm that the tech field is the place for you and also make you marketable when you finally do take the full-time tech plunge.

UE.co’s Roadmap to Success

UE.co’s Stellar Culture

UE.co’s CEO Jason Kupla believes goals, checklists, and roadmaps are key to a successful startup. But, the key for other businesses to reach the same long-term progress that the company is enjoying now is to find the distinctive working culture that would fit right for them. Have a working atmosphere that appropriately matches the company goals and direction. This, in essence, is what will drive a business to greater heights. Combined with a viable and productive framework that is backed up by a well-built plan, it’s easy to why UE lasted as it did. More than that, Kupla credits the knowledge and experience of everyone working at the company as the one vital element in his strategic vision in driving the company toward success. That’s why he believes in investing in their employees and in supporting the San Diego community.

How Jason Kulpa of UE.co Ensured Company Survival Through Changing Times

We all know that startup life can be incredibly unforgiving. One moment you’re reaping all the rewards and just as quickly, your business can be down in the gutter all in a matter of months or even weeks. This is why it’s a breath of fresh air to see UE.co go beyond the usual startup lifespan. Heading into year nine of business, UE.co has been recognized by Inc 5000 and other awards for its growth. 


Entrepreneurship- An Interview with Jason Kulpa

An interview with Jason Kulpa, CEO of UE.co about entrepreneurship.

What is life as an entrepreneur like?

JK: “As an entrepreneur, you have much more freedom to create a culture that is indicative of your location, employees, and company. This is my favorite part of the job. If I had to transition to a corporate culture, I would need to bring our company’s “Forum Team” idea with me. This program breaks up the company into cross-departmental teams which then compete in fun cultural events throughout the year for points. The teams not only encourage employees to work together across departments, but the events can help serve the community as well.”

What’s one mistake entrepreneurs can easily make when hiring their first employees?

JK: “When beginning the hiring process, it’s easy to get caught up in a candidate’s on-paper experience. However, it’s important to remember other attributes that make a successful employee, too. Ensuring the candidate is a good culture fit for your company is almost equally as important, so make sure to also look at their working style, personality, and collaboration skills. Try incorporating riddles, or obscure questions that relate to the thinking process in interviews. How someone handles a riddle can be a good indication of their work style.”